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Inside Trustpilot - Trustpilot Blog

Reviews - Inside Trustpilot

Our trust promise

Our trust promise - Trustpilot, June 2020


La gente non si fida più.

Gli effetti della mancanza di fiducia nei mezzi di informazione, negli enti pubblici, nei brand e nel prossimo sono sotto gli occhi di tutti, così come lo è lo sconvolgimento della nostra società. Tanti ambiti hanno bisogno di essere riordinati, primo fra tutti Internet.

Il web dovrebbe essere un luogo dedicato al progresso, in grado di avvicinare la gente e permettere la collaborazione e il cambiamento positivo, e non uno strumento di divisione e di distruzione della fiducia reciproca e delle relazioni interpersonali, come troppo spesso si rivela essere.

Riscoprire quella fiducia perduta – in tutte le sue forme – è una questione di cruciale importanza per il nostro tempo.

In veste di costruttori di tecnologie "social" mirate ad amplificare la voce e i diversi punti di vista della gente, dobbiamo accettare le sfide che ci si pongono innanzi – non evitarle –, proteggendo e promuovendo la fiducia con tutte le nostre forze.

Le recensioni dei consumatori potrebbero diventare la prossima vittima del clima di diffidenza che già pervade Internet. Se permettiamo alla censura, alla manipolazione e alla falsità di soffocare la vera voce dei consumatori e di offuscare la verità, rischiamo di compromettere irrimediabilmente la fiducia. Sarebbe un prezzo enorme da pagare, dato che per i consumatori le recensioni sono la seconda fonte più affidabile di informazioni (dopo amici e familiari e molto prima della pubblicità).

Ma tutto ciò può essere evitato!

Ho fondato Trustpilot nel 2007 per consentire alle aziende e ai consumatori di guadagnarsi la fiducia reciproca. Come? Condividendo e rispondendo a feedback autentici in uno spazio pubblico trasparente, gratuito e aperto a tutti, senza censure e senza nascondere nulla. Ancora oggi, a distanza di 14 anni e con oltre 130 milioni di recensioni raccolte su quasi 600.000 domini di aziende, il nostro obiettivo rimane lo stesso.

Su molte altre piattaforme di recensioni online, i consumatori vengono preselezionati per condividere le loro esperienze e solo le migliori e più positive di quelle esperienze vengono pubblicate. Col passare del tempo, questo non fa altro che minare alla base la fiducia, alienando sia i consumatori che i business.

Le recensioni sono espressione del diritto che tutti hanno di dire ciò che pensano ma, come per tutte le altre forme di libertà di parola, è necessario che anche in questo caso ci siano dei paletti. Ogni tipo di contenuto illegale, osceno, falso o fraudolento non dovrebbe essere consentito e dovrebbe essere eliminato proattivamente. In tal senso, ogni sito di recensioni può e deve fare meglio, compresa Trustpilot.

Va da sé che con l'aumentare del rischio di frodi – che si tratti di piccole infrazioni o di truffe organizzate – anche gli strumenti per fronteggiarle devono migliorare. Trustpilot ha accettato questa sfida e ne ha fatto una sua priorità.

Con ogni probabilità l'arma più potente – e allo stesso tempo più semplice – nel nostro arsenale è la capacità di puntare i riflettori sugli abusi nelle recensioni, mostrando con assoluta trasparenza come si comportano tutti gli utenti sulla nostra piattaforma, consumatori o aziende che siano. È qui che possiamo fare e che faremo molto di più.

Ecco perché da oggi fino a Natale ci dedicheremo ad apportare sette importanti modifiche alla piattaforma Trustpilot. Questo è il mio Impegno di fiducia.

- **Manterremo online le recensioni "segnalate"**

Tutti – sia gli utenti che i business presenti sulla nostra piattaforma – possono segnalare delle recensioni, se ritengono che siano false o che violino le nostre regole. Tuttavia, molti consumatori ci hanno detto di sentirsi censurati nel vedere le proprie recensioni messe offline mentre investighiamo sulle segnalazioni. Pertanto, in futuro, le recensioni segnalate rimarranno online mentre vengono esaminate, a eccezione di quelle che presentano contenuti illegali.

- **Non condivideremo con i motori di ricerca le recensioni di aziende che violano le nostre linee guida**

Ciò significa che le stelle di Trustpilot non appariranno più nei risultati dei motori di ricerca per le aziende che hanno ricevuto un avviso sulla loro pagina.

- **Stiamo aprendo la strada a una nuova "impronta digitale della frode"**

Nuove tecnologie all'avanguardia miglioreranno la nostra capacità di scoprire eventuali truffe e di individuare la provenienza delle recensioni false e dei loro autori.

- **Potenzieremo il nostro sistema di "avvisi ai consumatori"**

Renderemo ancora più chiari e immediati i nostri avvisi pubblici ai consumatori, per informarli prontamente quando scopriamo che un'azienda sta cercando di aggirare il sistema.

- **Stiamo espandendo i nostri team Content Integrity e Data Science**

Usiamo tecnologie avanzate create appositamente da esperti data scientist per individuare i falsi e gli abusi e stiamo raddoppiando il numero di agenti che normalmente impieghiamo per mantenere integra la nostra piattaforma e per individuare e investigare le frodi.

- **Renderemo ancora più trasparenti le pagine aziendali**

Forniremo ancora più informazioni ai consumatori – oltre ai numerosi dati che già condividiamo con loro – per aiutarli a capire meglio come ciascuna azienda invita a scrivere recensioni e usa la nostra piattaforma.

- **Non consentiremo più alle aziende di offrire incentivi alla recensione**

Nonostante la maggior parte delle aziende utilizzi gli incentivi nel modo corretto per ottenere un maggior numero di feedback, c'è la crescente preoccupazione che qualsiasi tipo di incentivo possa influenzare in qualche modo il sentiment dei consumatori, portandolo verso un giudizio generalmente più positivo.

La lista di iniziative non si esaurisce qui. Guadagnare la fiducia e tenere alla larga chi vuole abusare della nostra piattaforma sono compiti che per noi non si esauriscono mai. Solo nell'ultimo anno, ad esempio, abbiamo rimosso milioni di recensioni false dalla nostra piattaforma, inserito avvisi pubblici ai consumatori su 489 profili aziendali e reso assolutamente trasparente il modo in cui ogni azienda invita e segnala le recensioni. Ma dobbiamo fare ancora di più e questo è l'impegno che prendo oggi.

**Peter Holten Mühlmann, Fondatore e CEO di Trustpilot**

Trustpilot: Our trust promise, June 2020

Il nostro impegno di fiducia

Trustpilot update: Meet the new Trustpilot business app 

Intuitive, insightful, and focused on key business outcomes. Your most meaningful insights are now front and center. 

With invaluable feedback from businesses like yours, we enhanced the Trustpilot business experience, speeding up load times, improving flows, and adding new pages into key performance metrics so you can continue to make the most of your customers’ feedback. 

Because if you know, you grow.

Take a look!

## Here’s what’s new

### TrustScore Insights

We know your TrustScore is super important to your business, so we made sure it’s really easy to monitor.

The recently added TrustScore Insights page gives you a deeper view of your star rating, so you can take the right steps to grow or maintain it.  Compare your score against others in your industry, and learn how it’s trending over time. 

### *NEW* Reach Page

Reviews help you build a stellar online presence, right where shoppers are researching their next purchase. Now you can see just how many eyes are on your profile page with the new Reach page, which shows where and how folks are finding you.

You can monitor your SEO performance, see trends and compare your reach to industry competitors.

### Widgets

Our TrustBox widgets are great at driving onsite purchases and lowering abandonment, but with so many, it can be hard to choose what’s best for you. We get it, and that’s why we’ve taken tons of historical data to offer you personalized widget recommendations based on your specific goals.

### Invitation Status 

Say good-bye to an endless scroll! You can now easily monitor past and scheduled review invitations with improved filtering, search, troubleshooting and exporting. 

### Service Reviews 

View all of your reviews in one place and use smartlists to quickly prioritize reviews to share, respond to, and investigate. We’ll also offer expert advice on how to best handle those tricky reviews and where to share the ones you love.

And we’re only getting started. Over the next couple of months, we’ll be making even more enhancements to your experience. We’re pumped to be growing with you!

See the changes for yourself.

Meet the new Trustpilot business experience

Trustpilot debuts on the London Stock Exchange

Trustpilot lists on the London Stock Exchange

We’re excited to announce that Trustpilot has listed on the London Stock Exchange, marking an incredible milestone in our history and the beginning of a new chapter in our story. 

Trustpilot was founded with a simple vision in mind: to create an independent currency of trust. 

We wanted to empower consumers to make confident, informed purchasing decisions — while providing businesses with the tools to engage with their customers and demonstrate the quality of their services to build trust. 

Since 2007, consumers in over 200 countries and territories have shared over 120 million experiences for more than 529,000 websites, helping others by sharing those experiences, and proving the intrinsic value of trust.

So today, we’re very excited to announce that [Trustpilot has listed on the London Stock Exchange](https://www.londonstockexchange.com/discover/news-and-insights/london-stock-exchange-welcomes-truspilot-premium-segment-main-market), marking an incredible milestone in our history and the beginning of a new chapter in our story.

It’s another step in our vision towards creating an independent currency of trust. On a platform that is free to use, open to everybody, and built on transparency. 

We want to thank everyone who has shared their experiences on Trustpilot, listened to that feedback, and believed in our mission. We share this incredible achievement with *you*. 

The bar is never set at Trustpilot and we’re more than ready to start the next chapter of our journey together!


Announcement: Trustpilot lists on the London Stock Exchange 

With the power of your customers’ voices, you can get closer to consumers, and win new business. We want to make it even easier for our business users to feature their reviews in email campaigns. Klaviyo was the obvious choice for our integration.

Like every marketing channel, email performs better when it proves the business is trusted by consumers. With the power of your existing customers’ voices, you can get closer to consumers, and win new customers.

This is why we wanted to make it even easier for our business users to feature their reviews in email campaigns. As one of the most popular email service providers in the fast-growing eCommerce sector, Klaviyo was the obvious choice for our integration. 

## Here’s how it works

The integration is easy to use. After connecting your accounts, customize the Trustpilot widget for Klaviyo newsletters. Select the review type (service or product), star-rating threshold, and keyword content that you want to display in newsletters. Drop this widget into your Klaviyo newsletters, and send. Any time email recipients open the email, they’ll see the most recent reviews that match your settings, as well as your current TrustScore.


Klaviyo Trustpilot integration

## Using the integration for social proof in email marketing

Review content in email campaigns can make a meaningful difference at critical points of the customer journey. In fact, 82% of consumers report that [ratings and reviews in email marketing can make them more likely to make a purchase](https://business.trustpilot.com/guides-reports/build-trusted-brand/why-and-how-social-proof-influences-consumers).

We tell our business users to add reviews to welcome campaigns to grow trust at the beginning of the customer journey, in cart abandonment emails to bring them closer to the sale, and in winback campaigns to extend LTV. Timely promotional newsletters can also benefit from the increased conversion that reviews bring.

[Check out some of our other recommendations](https://business.trustpilot.com/reviews/browsers-to-buyers/3-personalized-email-campaigns-to-increase-conversions) for personalized email campaigns.

## Ready to get started?

This integration is available to any Trustpilot Standard user with a Klaviyo account. 

[Follow the instructions to start now](https://support.trustpilot.com/hc/en-us/articles/360017170600). 

*New to Klaviyo? *

[Start with a free account here](https://www.klaviyo.com/partner/signup?utm_source=0010V00002Nvidk&utm_medium=partner). 

*New to Trustpilot? *

__Request a free demo below__ to get started with a Standard plan and use the integration.

Trustpilot and Klaviyo, partnership announcement

Social proof in email marketing is easier than ever with Trustpilot’s Klaviyo integration

Trust is broken. 

It’s plain to see what declining trust in news media, public bodies, brands and each other is doing to our societies. Societal upheaval is happening in front of our eyes and one place that needs fixing (though certainly not the only one) is the Internet.

The Internet is supposed to be a platform for progress, bringing us closer together and unlocking collaboration and positive change. And it is. But it has also become a tool for dividing us and destroying trust and our relationships, too. 

Rediscovering that lost trust in all its guises is a defining issue of our times.  

As the builders of technology, and particularly ‘social’ technology that amplifies voices and viewpoints, we have to own the challenges within our realm - not duck it - which means being more proactive in protecting and promoting trust. 

Consumer reviews could become the next victim of the forces of distrust that have plagued other parts of the Internet. If we allow censorship, manipulation and fakes to stifle authentic consumer voices and cloud the truth, trust could be crushed. As reviews are the second most trusted source of consumer information (after family and friends and well ahead of advertising) that would be a huge price to pay.  

It’s not inevitable, however. 

I founded Trustpilot in 2007 to enable companies and consumers to earn trust together. How? By sharing and responding to honest feedback in a transparent public space that’s free and open to all with nothing censored or hidden. More than 90 million reviews of 400,000 sites and companies later, that’s still our guiding light. 

Where the inverse is true and consumers are carefully pre-selected to share their experience and the best of those experiences selectively published - as happens today in many feedback platforms - trust erodes over time, alienating consumers and businesses alike.

As with all forms of free speech, there must be guardrails. Illegal, obscene, fake or scam shouldn’t be allowed and, in fact, must be actively weeded out. This is an area where every review site can and must do better, including us. 

I also recognise that as the threat of deception has risen, the tools for holding abusers to account - whether it’s small infringements or systemic cheating - need to improve too. I fully accept and own that challenge. 

Perhaps the most powerful yet simple tool in our armoury is this: to shine a brighter light on review abuse through greater transparency about how all users behave on our platform.  This is where we can and will do much more. 

So I’m committing to making seven fundamental changes to the Trustpilot platform starting now until Christmas. This is my Trust Promise.

- __We’re keeping ‘flagged’ reviews online__

Any company or consumer can flag a review they believe to be fake or breaks our platform rules. Going forward those reviews will remain online while we investigate. Consumers have told us they can feel censored otherwise. Illegal content will be the only exception.


- __We’re not sharing reviews of companies that breach our guidelines with search engines__

That means the Trustpilot stars will no longer appear in search engine results for companies who have had an alert put on their page. 

- __We’re pioneering a new ‘fraud fingerprint’__

New cutting edge technologies will enhance our ability to pinpoint the source of fake reviews, reviewers and scams. 


- __We’re strengthening our ‘consumer alert’ system__

When we catch a company trying to game the system, we’ll let consumers know via a clearer and faster system of public alerts. 


- __We’re doubling our Content Integrity and Data Science teams__

We use advanced technology built by skilled data scientists to weed out fakes and abuse. We supplement that with highly trained content integrity agents and fraud investigators. We’re doubling the people and investment in these areas. 

- __We’re adding even more transparency to company pages__ 

On top of the extensive data we already share, we’re adding new data points to help consumers see exactly how every company invites reviews and uses our platform. 

- __We’ll no longer allow review incentives__ 

Despite most companies using incentives in the right way to get more feedback, there’s growing concern that any incentive could sway sentiment in a more positive direction. 

This is not an exhaustive list. Earning trust and keeping abusers at bay is a permanent task. In the past year alone, for example, we’ve removed millions of fake reviews, put a public consumer warning on 489 company profiles and led the world by showing how every company invites and flags reviews. But we need to do more - and that’s the promise I’m making today. 

__Peter Holten Mühlmann, Founder & CEO__


Trustpilot update

Trustpilot update header image with orange bar

Corona Virus (COVID-19) - At Trustpilot, we are doing our small part to fight the spread of COVID-19 and keeping our teams healthy by temporarily closing all of our physical offices as of last week

We’ve received some questions from our customers and partners about our business and service continuity during this time, and we’re happy to report that the Trustpilot tools and resources that you use to build trust every day will remain available to you. We have well-practiced plans in place with our supply chain partners to make sure that’s the case in all reasonable scenarios. 

You can find more information below, and we will continue to update this blog post as necessary.

### Are Trustpilot’s Support and Customer Success teams available during this time?

Absolutely. To ensure the health and safety of our employees and communities, all Trustpilot employees have transitioned to working remotely, and our internal IT teams are dedicated to ensuring they’re equipped with the tools and systems they need to continue to provide world-class service to our customers. You can continue to use the same phone numbers and email addresses you’ve always used for your Trustpilot contacts, and our Support team continues to be available via [our support site](https://support.trustpilot.com/hc/en-us/requests/new).

### What provisions have been made to deal with COVID-19 for you and your supply chain?

We're cloud-based, so remote working and access to necessary systems to provide the same level of services all our customers are used to, is well-practiced and robust. We are working with our cloud computing and systems partners - as we do as part of normal business operations - to ensure the integrity and availability of our platform. This includes all the systems our commercial teams need to continue to support customers throughout. 

### How does your business continuity plan deal with COVID-19 and how prepared are you now for increased outbreak?

Our business continuity plan in any situation prioritizes safety, first and foremost. Now we've moved to remote working, we can dedicate our company resources to ensuring our service to you continues as normal. We’ve prepared our people and given them all of the connectivity and tools they need to continue delivering great advice, service and support to you, even in the event of an escalation of the current situation, wherever they’re working from. 

### How and when do you expect the COVID-19 situation to affect your services? 

It's not necessarily a case of 'how and when' Coronavirus will affect our services, but 'if'. An escalation would have to be severe enough to disrupt core internet infrastructure, such as degraded Google or Amazon Web Services, or direct disruption to our  key CRM software partners’ platforms, for there to be any disruption to the services we provide to our customers. Our systems and platform team work hand-in-hand with all of our technical supply chain partners to deliver our service every day - this situation is no different. We have been given every reassurance about the resilience of these core services that we rely on and have implemented additional alerting and monitoring to our core services to ensure that we can proactively invoke mitigating actions. In the event that we have any indication otherwise, or the situation does escalate and have a direct impact on our supply chain and so us, we'll keep you updated. 


Trustpilot COVID-19 FAQ

Trustpilot BigCommerce Elite Partner

No matter what you’re selling online, customer reviews and eCommerce were truly made for each other — and that’s why we’re proud to announce that Trustpilot is now a BigCommerce Elite Partner.

## What does Trustpilot’s Elite partnership with BigCommerce mean for you?

Any [BigCommerce merchant](https://business.trustpilot.com/partners/bigcommerce) using Trustpilot’s app can collect both [product reviews](https://business.trustpilot.com/features/product-reviews) and [service reviews](https://business.trustpilot.com/features/service-reviews) in alignment with their [Trustpilot plan](https://business.trustpilot.com/plans), build up a critical mass of [social proof](https://business.trustpilot.com/reviews/build-trusted-brand/what-is-social-proof-and-why-is-it-important-for-marketing) by with automatic review invitations sent upon purchase, and even add drag-and-drop review widgets throughout their online store.

Why is this so important? According to an internal survey to 4,027 Trustpilot visitors in May 2018, 74% of online shoppers say they’re more likely to purchase from a website that displays Trustpilot reviews onsite.

The possibilities don’t stop there. With the [Trustpilot Reviews App for BigCommerce](https://www.bigcommerce.com/apps/trustpilot-reviews/), merchants can also:

- Earn [Google Seller Ratings](https://business.trustpilot.com/reviews/how-to-calculate-google-seller-ratings-effect-on-adwords) to boost text ads’ click-through rate by up to 10%.
- Turn their brand’s most compelling customer reviews into eye-catching images to share [testimonials on social media](https://business.trustpilot.com/features/social-media-tools) with Trustpilot’s Image Generator.
- Personalize their business profile page on the Trustpilot platform, allowing consumers to easily find the social proof they need at the [top of organic search](https://business.trustpilot.com/reviews/why-does-google-care-if-your-business-has-online-reviews-in-2019) results.
- Showcase customer satisfaction with a TrustScore, recognized by consumers as a sign that a business has nothing to hide and cares about improving customer experiences.

BigCommerce merchants love Trustpilot

Trustpilot and BigCommerce originally partnered to make it easier for merchants to grow brand trust, get closer to their customers, and accelerate their business results by gathering valuable social proof and feedback to improve the eCommerce customer experience.

Our teams work closely together to make sure joint merchants get the best experience from both of our platforms.



And according to MaryAnn Bekkedahl, senior vice president of global business development for BigCommerce — "As a brand already highly trusted by its own customers, we're excited to welcome this world-class solution provider to our partner marketplace and provide all BigCommerce merchants access to Trustpilot's industry-leading capabilities."

Ready to start collecting Trustpilot reviews for your BigCommerce store? Head over to the [Trustpilot Reviews App for BigCommerce](https://www.bigcommerce.com/apps/trustpilot-reviews/).


May 2019 - Demo | Grow and show brand trust

Announcing Trustpilot's new status as BigCommerce Elite Partner

product updates Trustpilot 2019

### Consumer site

- [Transparent Flagging](https://support.trustpilot.com/hc/en-us/articles/360015600674-Flagged-reviews-Get-an-overview-of-a-company-s-flagging-activities) - Consumers can now see a company’s reporting behavior on the company profile page to improve their trust in your reviews


### New integrations

- [Magento 1](https://businessapp.b2b.trustpilot.com/#/ecommerce/magento1) - Integrate your Magento 1 store(s) with Trustpilot in just a few clicks
- [Magento 2](https://businessapp.b2b.trustpilot.com/#/ecommerce/magento2) - Integrate your Magento 2 store(s) with Trustpilot in just a few clicks
- [Segment](https://businessapp.b2b.trustpilot.com/#/ecommerce/segment) - Trigger review invitations from your Segment events
- [JavaScript](https://businessapp.b2b.trustpilot.com/#/ecommerce/manual) - Automate review collection with any eCommerce platform

### Upgraded eCommerce integrations

Our [Shopify](https://businessapp.b2b.trustpilot.com/#/ecommerce/shopify), [WooCommerce](https://businessapp.b2b.trustpilot.com/#/ecommerce/woocommerce), [PrestaShop](https://businessapp.b2b.trustpilot.com/#/ecommerce/prestashop) and [OpenCart](https://businessapp.b2b.trustpilot.com/#/ecommerce/opencart) plug-ins have been upgraded with:

- __Simplified setup flow__ - It’s now easier and quicker to setup the plug-in
- __Drag’n’Drop TrustBox widget implementation__ - Integrate a TrustBox widget without any coding
- __Select localised invitations emails__ - Customise the language of your review invitations to different customers. Compatible with native language extension.


Magento Trustpilot extension

### Business app upgrades

- [New user management & company selector](https://businessapp.b2b.trustpilot.com/#/usermanagement) - Easily manage users and change to a different domain
- [New Organic Reach Dashboard in Analytics](https://businessapp.b2b.trustpilot.com/#/analytics/reach) - Replacing the old “Google Impressions” dashboard, it also helps you improve your Google search performance 
- [Upgraded topic page for Review Insights](https://businessapp.b2b.trustpilot.com/#/review-insights/topic/customer%20service) - We added a topic specific time-graph on your request


RI updated topic page

- [Monthly Review Insights email report](https://business.trustpilot.com/features/review-insights) - Get key Review Insights sent directly to your inbox, and easily share them with your colleagues
- [Reporting Activity](https://businessapp.b2b.trustpilot.com/#/reported-reviews) - See your reporting statistics and the status of reported reviews 

### Product Reviews upgrades

- [Separate Product Reviews invitations](https://businessapp.b2b.trustpilot.com/#/invitations/invitation-settings/timing-and-frequency) - You can now split your service and product review invitations into two, which gives you on average 45% more product reviews
- [SEO TrustBox schema markup expansion](https://support.trustpilot.com/hc/en-us/articles/360019121873--How-do-I-show-my-product-s-price-and-stock-status-on-search-engine-pages-) - You can now get both price and stock information in your product pages’ Review Snippet organic Google search results


SEO Trustbox schema markup expansion

- [Invitation template customisation](https://businessapp.b2b.trustpilot.com/#/invitations/invitation-settings/email-settings) - Customise your product review invitations to fit your brand’s look, feel and tone-of-voice
- [Additional Product Attributes and product categories](https://businessapp.b2b.trustpilot.com/#/product-reviews/product-attributes/) - Add 3 additional Product Attributes to your products using product categories
- [Third-party product reviews self-service import](https://businessapp.b2b.trustpilot.com/#/product-reviews/imports/) - Just upload your file into the business app - no need to contact our support team anymore


We hope you enjoyed our recap of H1 2019! 

Stay tuned for more updates soon...

Product Updates H1 2019

Paypal-Trustpilot-announcement

You already know PayPal: the open digital payments platform democratizing financial services and empowering businesses to not only join, but also thrive in the global economy. 

They’ve uncovered a genius way to use customer reviews to help improve experiences for everyone.

The team at PayPal gets tons of merchant applications from businesses hoping to use their various tools and services, from accepting payments to managing orders. An in-house compliance team at PayPal thoroughly vets each application by examining the business’ overall health.

Via Trustpilot’s API, PayPal will look at data from millions of customer ratings and reviews as part of its evaluation and validation process for new business merchants applying to use their services. 


Trustpilot ratings and review data offers PayPal another tool to evaluate merchant applications, and gives officers tangible, transparent data about something that’s often hard to quantify: honest customer experiences. 

To learn more about Trustpilot’s Partner Program, our other partners and integrations, or to apply to be a partner, [visit our Partner Page](https://business.trustpilot.com/partners). 

Announcing a collaboration with PayPal

Promo.com Trustpilot Integration Hero Gif

## Why should you accelerate your marketing with Promo.com and Trustpilot? 

Promo.com is a software that lets users easily (like super easily) create professional videos to promote their businesses. Our new integration allows businesses to (again, super easily) add Trustpilot reviews and ratings to their videos. 

Over 1 million businesses have created videos with Promo, probably because (once more for the people in the back) it’s so easy to use.

It only took a minute to make this announcement video: 

## Promo.com's new integration for Trustpilot lets you easily add customer reviews to your promotional videos

Here's a peek at the video editor on the backend: 

Promo.com Video Editor

Don't take a screenshot's word for it though, check out this example one of our users already created. 

Trustpilot x Promo.com

Promo.com's users have seen enormous success [getting their CTRs high and their CPAs low](https://promo.com/blog/marketing-agency-ladder-launched-facebook-video-ad-11-ctr?utm_source=pr&utm_campaign=Trustpilot&utm_term=Blog). Adding social proof in is a natural fit.

## Who can use this integration?

Any Promo.com users with a paid Trustpilot plan can login to Promo.com now to use this integration.

If that’s you, then get started now [with these instructions](http://support.promo.com/?q=trustpilot).

If that’s not you, then check out [Promo.com](https://promo.com/?coupon=TRUSTPILOT_COUPON&utm_source=pr&utm_campaign=Trustpilot&utm_term=Blog) (and enjoy a free month with that link).

And as always, inquire about a paid Trustpilot plan to get access to this integration and many more features.




Announcing: Promo.com integration for Trustpilot

Women's Day Master Cut

Because we wanted to start a conversation, we also set out to hear the stories of our female business partners through Twitter by using #TrustpilotWHM — some responses exceeded the 280 character limit on Twitter, so a few answers ended up in our inbox.

We received so many stories, but we couldn’t pick them all! Here are a few of our favorites that we got throughout the month of March.


WHM1

WMH2

WMH3

WMH4

Thank you to all the impressive women out there who participated in this campaign!

We might have reached out for responses during Women’s History Month, but it doesn't mean that the conversation ends. It will always be important to share and listen to everyone’s story no matter the day, month, or year, and we’re hoping that you’ll join in whenever you see fit.

Womens History Month

Trustpilot celebrates Women's History month 

Segment+Trustpilot integration

Segment integration for Trustpilot

### What’s Segment?

Segment is a platform for your customer data. It gives you an easy way to collect, clean, and control your customer data. So instead of installing every tool into your website separately, you can use Segment to combine your customer data and send it to any tool for data warehousing, analytics, or marketing - including Trustpilot.

### What’s in it for me?

Nearly 95% of shoppers read online reviews before making a purchase ([Spiegel Research Center, 2017](http://spiegel.medill.northwestern.edu/online-reviews/)), but for companies, getting those reviews is the hard part. 

That’s where Trustpilot comes in.

We tap into your customer’s desire to share their experience, and make it easy for your customers to write reviews for your business. The easier it is for people to write a review, the more reviews you’ll receive.  

Our review invitation tools give your business:

- __Automation:__ Work smarter, not harder. Trustpilot automatically triggers an email to your customers after every purchase so you’ll continually have up-to-date reviews of your business.

- __Reminders:__ Sometimes we all forget. Email reminders give a friendly bump to your email invitation and generate an additional 33% more reviews for your business.

- __Verified Reviews:__ Get that Google Seller Rating. Reviews that come through Trustpilot review collection tools are verified, and count toward your Google Seller Rating.  Seller Ratings generate stars for your Google Ads, and according to Google’s blog, can increase click-through-rates by 10% on average.


### Do I need a developer?

Nope. It’s plug-and-play.

Take a look:



trustpilot settings segment integration

Trustpilot already has integrations for most eCommerce platforms, but if you don’t have a traditional eCommerce business, or if you have a custom-built site, then Segment makes getting up and running with Trustpilot a snap.

### How do I get started?

If you’re already using Segment,  then you’re just minutes away from getting more Trustpilot reviews. 

Simply [sign in to Segment](https://app.segment.com/login), find ‘Trustpilot integration’, and sync your website.

__*Want to know more?*__  

Check out [these instructions from Segment](https://segment.com/docs/destinations/trustpilot).


Dietro le quinte di Trustpilot