Customers in different regions have different needs and expectations, which businesses should adapt to when looking to localise. There is no one-size-fits-all approach to providing a seamless customer experience in different markets. So how can companies approach business localisation today?
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Flora Frichou
Global Content Marketing Manager
When she's not writing, Flora likes to think of herself as a professional online shopper. She loves a bargain and could spend hours comparing and researching products online. That's one of the reasons why Flora believes in Trustpilot's mission to make the world a better place, one review at a time. If you would like to learn more about Flora, you can find her on LinkedIn, or read more from her on the blog.
