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Why do people read reviews?

Our UX team interviewed Trustpilot users to understand why consumers write and read reviews as part of ongoing research to improve our efforts and products. In this two-part article, our UX analyst goes over the results that our research revealed.

Our consumer research and UX team interviewed over 100 Trustpilot users to understand why consumers write and read reviews as part of ongoing research to improve our efforts and products. 

Why do people read reviews? What our research revealed

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