Our new report explores consumer expectations surrounding purpose-driven brands, including which social, political and environmental stances make them more or less likely to buy from or recommend a brand.
The consumer research uncovers:
- How much a brand’s purpose matters to consumers today
- The top social, political and environmental stances consumers consider when making a purchase
- Which factors make consumers less likely to buy from a brand
- Which information sources consumers check to find out if brands live up to their claims
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