At Trustpilot, we’re on a mission to create ever-improving experiences for everyone. That mission has been the same since Trustpilot was founded a decade ago. But what’s significantly different today is the two societal transformations impacting every consumer and company.
Today, consumers demand a powerful voice. In fact, they expect it — and rightfully so. The smartest companies around understood this early on, adapted and innovated. The rest are still trying to catch up.
But we’re not just living in the age of the consumer. We’re also living in the era of distrust. Over the past few years, we’ve witnessed a steep fall in trust in all institutions: government, companies and media. Everyone is being impacted and the consequences of the ‘fake news’ zeitgeist are clear. We’ve begun to question the information we consume, as well as the sources that generate that information.
