When customers shop for insurance, they’re looking for a brand they can trust. The experience can be intimidating—often, it involves imagining the worst-case scenario around a purchase and the potential coverage they’d want should disaster strike.
It’s a vulnerable place for consumers to be and this means that an insurance company’s trustworthiness is essential. But establishing trust isn’t as simple as slapping a seal of approval on the brand. Today’s consumer behavior is driven largely by reviews from fellow customers.
With a little know-how, you can use those reviews to build trust in your insurance business and turn that trust into measurable ROI through increased web traffic, sales, and revenue. If you’re looking for ways to set your brand apart in the insurance industry, start with this guide to leverage the power of customer reviews.
