Dietro le quinte di Trustpilot

Getting started with Trustpilot: from sign up to success

sabato 23 febbraio 2019
Getting started with Trustpilot Pro

So, you’ve just signed up with Trustpilot. Perhaps you’re eager to connect with your customers and hear their stories. Maybe you’re a little nervous about this first step towards brand transparency.

However you’re feeling, rest assured that your account executive was right when they said good things happen when you let your customers do the talking.

Let’s go over what you can expect in your first two weeks collecting reviews with Trustpilot.

Getting started: sending your first review invitations

When you finalize the details of your Trustpilot subscription with a member of the sales team, they’ll schedule a time for you to speak with one of our Implementation Managers.

During this call, the Implementation Manager will help you send out your first batch of review invitations, so be sure to come prepared with a list of recent customers.


Setting up ongoing invitations

Once you’ve sent this initial round of invitations, it’s time to set up an automated review collection method to seamlessly capture feedback from all of your customers moving forward. If you don’t get to this on your first call with an Implementation Manager, we recommend getting back on the phone with them or taking a shot at it yourself using the detailed instructions from our support site, by the end of your first week with Trustpilot.

Now that your customers from the past 6-12 months have started to share their experiences with your business, and you’ve set up a way to automatically invite future customers to leave a review, you’re well on your way to seeing success! It’s time to sit back, relax, and watch those reviews roll in throughout the week.

What's next: displaying reviews and star ratings on your website

By your second week working with Trustpilot, you’ll not only have some brand new customer reviews under your belt, but also a proactive plan for the future.

At this point, a Customer Success Manager will be in touch to help you come up with a comprehensive strategy to make the most out of Trustpilot, starting with strategically display your reviews and star rating right on your website. Sharing reviews on site is a key step to providing your browsers with the social proof they’re looking for to make an informed shopping decision!

Not too bad for just two weeks of work. To summarize:

Getting Started with Trustpilot

There’s quite a bit you can accomplish in your first two weeks using Trustpilot, and once you’re up and running, the sky’s the limit.

Hoping to improve your customer service? Having a business profile on Trustpilot helps you tap into your customers’ desire to share their experiences and build your brand. With these newfound customer sentiments at your fingertips, you can monitor key themes and spot larger trends.

Maybe you’re focused on SEO. With Trustpilot, you can easily add Trustboxes to strategic pages within your site to make sure your business stands out in search results.

Or perhaps you’re tackling cart abandonment. 73.6% of Trustpilot visitors are more likely to make a purchase from a website displaying Trustpilot reviews onsite, so showcasing reviews at key points in your checkout funnel can minimize churn and improve customer LTV.

Onwards and Upwards

After your initial set up, you’ll find that reviews are pouring in with little effort on your part, but it’s important to stay proactive.

Engage with your customers by responding to them one-on-one as they leave honest feedback for your business. Show off your 5 star reviews on-site. Give yourself a big pat on the back, because you’re building up your brand trust and transparency.

Curious what success looks like after some more time with Trustpilot?

Before working with Trustpilot, online retail company CPO Commerce had 72 reviews.
Within their first month working with their Implementation Manager and Customer Success Manager, they were up to 610 reviews. That’s 610 reviews they can use to gain unique insights from their customers.

Test Stripz 2019

TestStripz implemented a TrustBox on the bottom of their homepage to display their excellent TrustScore.

When TestStripz, a diabetic test strips retailer, first partnered with Trustpilot, they didn’t have any reviews on their Trustpilot page, so the only way to go was up! Within their first couple of weeks working with their Customer Success Manager and Implementation Manager, they collected over 500 reviews and earned themselves a TrustScore of 9.1. That’s five green stars they’re now showing off on their website with a TrustBox.

Your success is our success. As soon as you sign up, your Trustpilot team won’t be satisfied until you’re hearing your customers’ stories and using that feedback to better their experiences.

To learn more about Trustpilot can help you succeed with reviews, request a demo below.


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